Rugby: All Blacks present their new jersey sponsored by Al Trad

After the 15th edition of France, the All Blacks… The cruiser name will appear on this 2022 black tunic, as it has been on the blues tunic since 2018. The New Zealand Rugby Union (NZR) has revealed a new official shirt for all the All Blacks teams , marking the start of his six-year partnership with “Altrad” as the “global partner”. Comes with the new Training Bag sponsored by “Performance Partner” Ineos.

Designed and tested by NZR Principal Partner Adidas, the jersey will adopt the same design and use the same technology as in 2021, with Altrad as the official sponsor on the front of the jersey. The group led by the billionaire of Syrian origin, Mohamed Altrad, who already owns Montpellier in the top 14, replaces the American insurance company AIG for the prestigious black jacket, which for a long time remained devoid of any sponsor. It is also featured on the women’s rugby union selection, Black Fern, as well as four other selections from New Zealand (men’s and women’s rugby, Maori, Under-20).

2022 marks the start of an exciting new era with our brand debuting, for the first time, on the iconic New Zealand rugby team jersey.»Mohammed Al-Traded commented. The businessman, suspected of influence-mongering and illegal seizure of interests with French Federation president Bernard Laporte, was already the shirt sponsor of Team France from 2018 to 2023, with up to 6 million euros a year. During the opening match of the upcoming World Cup in France, on September 8, 2023, between the All-Blacks and Blues, the name Al-Tarad will appear on the shirts of both teams.