PUMA enters into a long-term partnership with New Zealand Football

New Zealand football has just received a major boost. Global sportswear giant PUMA has entered into a long-term partnership with the New Zealand Football Association (NZF), marking a new chapter in the NZF's journey. soccer In the Oceania region.

Johan Adamson, Global Director of Sports Marketing and Sports Licensing at PUMA, sums up the situation: “ We are delighted to partner with NZF. Football is growing in New Zealand and we are excited to contribute to this growth. We are passionate about the ambition of the New Zealand Federation and are ready to continue our international success together“.

Andrew Pragnell, Chief Executive of the New Zealand Football Association, echoed this enthusiasm: “ This will be a game changer for our national teams and football in New Zealand. PUMA's commitment to excellence reflects ours, and we are committed to raising the bar. Football is the most played sport in the country, and this partnership will give it the wings it needs to soar higher“.

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Get ready to see the famous jumping cat Puma On the chests of all ten New Zealand FA national teams, from the legendary All Whites and Football Ferns to the rising stars of futsal and e-football. The Whites, wearing their famous white kit, have participated in two World Cups and dominated the OFC Nations Cup on five occasions. As for the Football Fire team, it is a force to be reckoned with, having participated in six World Cups and six Oceania titles.

2024 promises to be a big year for New Zealand football. Not only will the national teams wear their PUMA kits during the February international transfer window, but New Zealand will also send delegations to the Paris Olympics and the Men's Futsal World Cup – a first for the Whites' Futsal team.

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This partnership is not limited to awards and glory. It's also about tapping into New Zealand's thriving talent pool. More New Zealanders than ever are turning to professional football and showing their talent on international grounds and in European leagues. The 2023 Women's World Cup, co-hosted by Australia, had fueled football fever, and Puma's arrival was like adding high-octane fuel to the fire.