Living space: peachy happiness

This text is part of the private pleasure book

Described as a warm and cozy shade that highlights our desire for togetherness and the feelings that come with it, Pantone Peach Fuzz 13-1023 offers a new approach to softness. The color of 2024 subtly invites itself into our daily lives. Although it has had a major influence in fashion, interior and graphic design, it is rooted in a much deeper movement.

Stir peach fluff

“A warm peach shade between pink and orange, Pantone Peach Fuzz 13-1023 inspires belonging, centeredness and the potential for growth. It evokes calm and gives us space to feel, take care of ourselves and thrive while having fun,” said Leatrice Eisman, director general of the Pantone Color Institute and the global authority on color psychology, during the conference. “Time with others or taking a moment for ourselves.” It was revealed with much media coverage last December.

Marie-Chantal Millet, founder of Kryptonian, was not surprised by this choice. She recalls, with a hint of pride in her voice, announcing her own version of the Color of the Year two months before Pantone. “I called it Peach Quartz and used exactly the same words as Pantone… The pandemic has been so degrading to humanity. Oddly enough, we have suffered from the oppression of the sense of touch. After that, we imagined ourselves living these crazy years, celebrating, but the dramatic news kept coming. We needed tactile and comforting colours […] Choosing the skin color, orange, becomes the antidote to everything negative you receive. »

All around, peachy

This color, which is intended to be soft and emotional, is found in interior decoration and design, in cosmetics and hairstyling, in fashion, accessories and clothing. We'll also see it on a range of small everyday objects, from a blender to a ceramic flower pot. We must not forget that this shadow directs directions, but it also invites reflection on our values, our aspirations and our relationship with the world around us, as Marie-Chantal Millet emphasizes.

A person who has mastered color trend forecasting for several large companies warns those who choose Peach Fuzz with the sole aim of following the wave. “For interior colours, people need to think about the psychology of their needs. If the themes of peach and the narrative behind this choice meet a real need, it is worth incorporating them. But if not, I would suggest instead choosing shades that provide a certain balance. We need To find it [avant tout] Colors that compensate for our weaknesses. »

However, from a business perspective, many creatives, designers and marketers see an advantage in partnering with Pantone and Peach Fuzz 13-1023. Japanese company Ultrafabrics, a leader in performance textiles, cosmetics company Shades by Shan, Ruggable, with its rugs and doormats, and Spoonflower, which designs surface patterns… have all already revealed their collaboration with the color authority. Motorola has also launched special editions of two of its premium models in select markets in this year's Pantone color.

A quarter century of colours

Displaying Pantone Peach Fuzz 13-1023 symbolizes the 25th day^H Anniversary of Pantone Color of the Year. Once again this year, this unique shade captures the zeitgeist on a global scale and reflects the state of mind of a society in constant transformation. Over time, the Pantone Color of the Year program has become an iconic cultural reference embraced by the greatest designers across all disciplines.

“It was at the dawn of the year 2000, when we feared that this insect was close to the end of the world. It was in this context that Pantone decided to introduce a completely new shade to calm public anxiety. Cerulean Blue [bleu azur] Represents a message of hope: We don't know much in life, but one thing is certain, the sky always turns blue again. “It was intended as a message of hope that needed to be heard,” recalls Marie-Chantal Millet.

Pantone's Color of the Year is much more than a simple aesthetic choice or advertising campaign, it is a mirror of an era, a reflection of the collective consciousness expressed through colour. “Year after year, this has become a representation of what we need, based on today’s social, economic and political climate,” she continues. Color affects us, so how can we use it to better deal with what we are going through? This should be the celebration of the color of the year: making us aware of its power in our environment. »

This content was produced by the Special Publications team at duty, related to marketing. Writing the duty Did not participate.

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