How will Lyon tourism benefit from the Rugby World Cup?
This may be the event that broke the record for Tourism in Lyon. If the FIFA Women’s World Cup (7 June – 7 July 2019), a record event for local tourism figures, gathered crowds with hotel activity in Lyon increasing by 7.7% During this period (i.e. more than 500,000 nights), Rugby World Cup Which starts in France on September 8 is already enjoying great enthusiasm among supporters.
Rugby World Cup in Lyon: 40% foreign fans
With five matches scheduled Groupama Stadium Between September 24 and October 6, Lyon takes full advantage of the impact of the World Cup. Not to mention the All Blacks, New Zealand’s national team, have decided to hold their base camp there.
In total, a little more than 220,000 tickets Sold in Lyon, all matches combined 300,000 supporters The matches are expected to be scheduled at Groupama Stadium.
the Pregnant women The majority of tickets are French (60%) and other countries with high representation include England, Australia, Switzerland, Germany and the United States.
It is enough to make local tourism stakeholders happy, especially when we know that a foreigner holding a ticket will be on average Accompanied by two people The average spending basket of a foreign supporter is: 657 euros (For 257 euros for a French fan).
Rugby: 600,000 tourists are expected to arrive in Lyon
“In total, we should welcome 600,000 tourists; Including 15,000 English words, it is expected to reach its peak on September 24 during the Australia-Wales match. We have done a lot of education with players in this sector, such as hoteliers and restaurateurs, publishing a practical guide in order to improve the reception of tourists“, explains Mathilde Carpentier, Promotion Director at Onlylyon Tourism and Convention Company.
the Transportation Care has been taken to facilitate travel between stations, the airport, the city center and the stadium. Passes (from 29 euros) combine, among others, TCL Transfer And Philof They are served privately and reception areas for Mobile homes As in 7H The area is planned.
During these almost two months of competition, Lyon and its city will experience the comprehensive oval round, which is a great opportunity Tourist attractions Leon to seduce and then attract new clients, especially fromAustralia And based on New Zealand Who discovers a region that is the land of rugby but also tourism.