HelloFresh, the leader of meal groups, arrives in Italy

HelloFresh, the multinational company specializing in meal kits, which delivers weekly to the doors of its customers, has made its debut in Italy. Close cooperation with local producers and breeders who have adopted sustainability standards.

It was founded in Berlin, in November 2011, and is listed on the Frankfurt Stock Exchange Since November 2017, HelloFresh, 3.7 billion euros in turnover, It aims to change the way people eat, making the consumption of healthy, high-quality, human- and environment-friendly dishes more affordable in terms of cost and practicality.

National Operations – Led by Marine Fore, Come head of the marketing department, And by Stefano Cracow, Chief Operations Officer – is coordinated by a new one Office in Milan and from the logistics center Tavazzano con Villavesco (Lodi), two units The group creates 80 jobs.

“People’s consumption habits are changing profoundly both in Italy and in the world. Therefore, we offer our citizens a more convenient and sustainable alternative to supermarket shopping – Cracco’s Comments -. With HelloFresh, we want to revolutionize the way people eat and cook, radically inventing a traditional diet, thanks to our innovative business model and supply chain, which connects the product directly to the customer.”

Fits HelloFresh landing on our peninsula On an important path of international growth, which has already brought the German giant to 15 countries and three continents: from Europe to the United States, from Canada to New Zealand.

In 2020, the company, which has more than 16,000 employees, delivered more than 600 million emails Its sales experienced a growth of 111% compared to 2019. In the second quarter of 2021, the number of active customers reached 7.7 million.