Canterbury New Zealand, a sports and lifestyle brand, a fusion of rugby and New Zealand

Canterbury in New Zealand supplies teams large and small at all levels : Regional club and national team. The brand specializes in rugby shoes, clothing and equipment.

Its name is also inspired by the New Zealand rugby province which the company started its clothing collections with.

The New Zealand city of Canterbury, whose logo represents three kiwis, is one of New Zealand’s greatest prides. Its story began in 1880 with a small hosiery and underwear company. Only the small issue takes another turn. It’s trending towards rugby gear.

In 1924, the national team wore its own rugby jersey for the first time (pictured above). Since then, Canterbury’s sales have continued to increase. Since 1970, The clothes were exported and became a reference in sports. Since then, many world-famous teams have worn them: Australia, Ireland, Scotland, South Africa, Swaziland, Monaco for example.

Canterbury is known for Quality and durability. An image created mainly thanks to the All Blacks, the New Zealand rugby team, the organizing nation of the 2011 Rugby World Cup.

After financial setbacks, the brand was finally bought out in Europe by JD Sports. Canterbury then experienced a renaissance in its style groups. This shift to a more discreet lifestyle is designed to attract a wider audience in a successful way.

Apart from the rugby clothing, which can be worn daily as well as during matches, the quality of the products is unquestionable. Clothes provide the basic ingredients for Perform in the best possible conditions.

Hence we can find clothes with Materials designed for better ventilation and optimal sweat evacuation. As for shoes, there are those designed for speed, those designed for good support, etc.

To find all Canterbury models, we recommend websites specializing in rugby equipment: activeinstinct.com And rugbycenter.com