Black Can #70: Creative Trade, Saudi Arabia Wins Grand Prize – Portrait

The food sector is revolutionizing all over the world. “There are new products, new ways to consume them, new places to eat, with the ability to deliver or even pay with a host of new payment methods. And every day, heaps of new concepts and new technologies arrive from all sides,” he explained Thursday morning, Nancy Karimi Lamana, Head of Creative, FCB (Canada), Category Head of Creative Commerce During a press conference revealing the Grand Prix. But the campaign we won manages to blend all of these new realities into a creative and emotional experience that truly delivers solutions for consumers.”

an idea Hungerstatin’s subconscious commands that Wunderman Thomson imagined Saudi Arabia : Help gourmets choose from a nebula of dishes, menus and possibilities on the web. This technology allows consumers to identify their favorite foods and dishes at a glance thanks to their eye movements on the screen, time spent viewing the images, and their known points of interest and preferences. A practical, fast, smart and efficient business solution in short that meets the requirements of this category point by point.

In total France had 21 works shortlisted in this categorybut no one finally managed to win Lion.