Giant turd calling passersby
For residents and vacationers in Sydney, this gigantic tube measuring 4 meters high will be very hard to miss. If it looks disgusting at first glance, it is actually the result of an environmental awareness project.
June 5th of each year marks World Environment Day. On this occasion, the New Zealand Advertising Agency “New Zealand Special” I imagined a giant poop, made by the Australian company Better Packaging Co.
A pipe made from plastic waste…and a symbolic message
The two companies wanted to represent the amount of waste that is released every 30 seconds into the oceans with pictures and plastic. “What if, instead of treating plastic like sh*t, we valued it?”He encourages Better Packaging Co. on his Instagram account.
“If we do, [le plastique] They will not be thrown on roadsides, in ditches, and even in landfills. We would collect it, recycle it, and keep it in a loop.”Environmental packaging company continues.
At the same time, companies are offering solutions to combat plastic pollution. for example, Better Packaging Co. She created a range of reusable and sustainable packaging, made from 80 to 100% recycled plastic, sourced from landfills in Southeast Asia.
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