The Rugby World Cup is already visible in Bordeaux

The other visual imprint concerns the France 2023 logo, which was unveiled four years ago. It is a stylized French flag, its red stripe is a Möbius strip, that one-sided endless loop is well known to mathematicians. “It is the translation of the link that we want to establish between the event and the host cities, the capitals, by promoting their cultural and regional heritage,” explains Jacques Rivoual, President of the Public Interest Group (GIP) France 2023.

This tape has already been reproduced on balloons, and has been rejected site by site, with a different shape each time. For the capital of the Gironde, it symbolizes “Wine and Garonne”. The Crown of Saint-Denis evokes a crown, a reference to the basilica that houses the tombs of several kings. In Paris, which will not host any meeting, the Eiffel Tower is represented. “The Rugby World Cup means more than 800 million viewers worldwide, 200 countries that will broadcast the matches, 600,000 foreign visitors, 17,000 jobs created or protected, and more than one billion euros in economic benefits,” notes Jacques Revole. But above all, in my view, a celebration that we want to record in the soil and lands. »

Invitation to projects

On November 15, Bordeaux Metropole will gather the mayors of the agglomeration on the topic. Cultural and sports federations in their municipalities will be invited to propose animation projects. “On the Rugby World Cup, sporting values, environmental values ​​and social commitment,” Brigitte Bloch, Vice President in charge of events outlines. The total budget will approach 300,000 euros. Amateur rugby clubs have already been contacted. “We’re going to start a program with associations that work with people in precarious situations,” adds Mathieu Hazward, a sports assistant for the City of Bordeaux, who will establish the rugby village in Saint-Michel Sports Park.