For Aurelie Lienhart, it became a “real business”
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Aurélie Lienhart, member of the Sports Business Observatory, was a guest at 23h de franceinfo to discuss the astronomical amounts paid to athletes, particularly in the world of football.
We didn’t talk much about money in sports. “We talk a lot about money and amounts, especially the numbers that were announced for Kylian Mbappe to stay at Paris Saint-Germain.Aurélie Lienhart, consulting partner at In & Sport and member of the Sports Business Monitor, started.Today out of practice sport has become a real business in which you have a real professionalism for different people both in marketing, but also in financial aspects and from the side of human resources. Therefore, we are today in an independent economic sector‘, she continues.
Usually it is organized. But the rule of fair play has been reconsidered.”Especially with this economic crisis that the sport suffered “during the Covid-19 epidemic”. Today, we have the right to have a deficit and there are three years left for the club to allow it to return to balance.“Finally, with this juicy decade, Qatar is consolidating its influence even more in the Parisian club. A way for this country that will host the World Cup at the end of the year, to continue practicing this country”soft power“.
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