2022 is a reference year for tourism in France

The health crisis, the blockade, the energy crisis, the erosion of purchasing power and the conflict on the European continent are not without consequences for mobility, but the succession of summers 2020, 2021, 2022 and the entire year 2022 allows for a certain setback.

Environmentally friendly

François de Canson, President of the Regional Tourism Commission of Provence-Alpes-Côte d’Azur, explains: “Holidays and travel remain a strong social marker that visitors and tourists protect and maintain. However, a number of signals emerge and must be taken into account as holiday departure models evolve. They want to leave. They need to. To breathe, to settle and rest, to separate, to live unique experiences. There must be meaning. They are looking for tourism that is more respectful of the environment, more concerned with the local population, and in direct contact with reality. Without sacrificing the concept of comfort.

Vacationers are now seeking to reduce anxiety as much as possible. This is where we, tourism professionals and public authorities, are expected. Here we must act within our lines and in our synergies. On the eve of two world sporting events, which will focus all the lights on our country, we must follow this guideline. I would like to highlight the extensive work done by Atout France, the regional tourism commissions and professionals from all over the country. I am optimistic mood. All the lands of France will emerge from it, the land of tourism par excellence.

The district vice president adds: 2022 will remain a reference year for tourism in France, and the excellent attendance rates recorded during the first three months of 2023 show that this beautiful dynamic is not waning. A series of crises inevitably affects the world of tourism, but not as the ominous birds promised us. Of course, with the health crisis, the restrictions, the energy crisis, the erosion of purchasing power, and the conflict on the European continent is not without consequences for mobility, but the succession of summers 2020, 2021, 2022 and 2022 allows us some things. step back.”

Exceptional luck

If the Rugby World Cup final takes place on October 28 at Stade de France, the competition will be played everywhere in France in Lille, Marseille, Nice, Lyon, Saint-Etienne, Bordeaux, Toulouse and Nantes and will also host meetings. Not to mention the “base camp” cities that allow teams to train and supporters to discover our territory.

Which makes François de Canson say: “We are ready to welcome the supporters of Japan, Australia, New Zealand and South Africa. We are ready to introduce them to the riches of our country, we are ready to make them ambassadors and of course invite them back. In 2024 the Olympic and Paralympic Games are an exceptional opportunity for France. The global media coverage is unparalleled and all regions involved Paris will not be the only city to host events. A sailing competition is held in Marseille, shooting in Châteauroux, basketball in Lille, horseback riding in Versailles, and even Tahiti where a surfing competition is held! To be successful, the country and territories must work hand in hand.” .